Bullhorn UK https://www.bullhorn.com/uk/ Applicant Tracking & Recruiting Software Tue, 18 Jun 2024 17:18:43 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.5 https://www.bullhorn.com/uk/wp-content/uploads/sites/2/2017/01/cropped-favicon-32x32.png Bullhorn UK https://www.bullhorn.com/uk/ 32 32 Bullhorn, a Salesforce Summit Partner, acquires Textkernel to advance AI solutions for Salesforce customers https://www.bullhorn.com/uk/blog/bullhorn-a-salesforce-summit-partner-acquires-textkernel-to-advance-ai-solutions-for-salesforce-customers/ Tue, 18 Jun 2024 14:15:30 +0000 https://www.bullhorn.com/uk/?p=79652 I am excited to share that Bullhorn has acquired Textkernel, a long-time Marketplace partner and industry leader in talent acquisition and Sourcing AI solutions for staffing and recruiting agencies, corporations, and other technology providers. I’ve known Gerard, Guus, and the rest of the Textkernel leadership team for many years, as we have hundreds of joint customers. A critical area of our business that we have collaborated on is our Salesforce solutions. 

Bullhorn is a Salesforce Summit Partner and the #1 ISV for recruitment

Since entering the Salesforce ecosystem in 2017, Bullhorn has invested significantly in building our Salesforce portfolio, including ATS, Onboarding, Shift Scheduling, Automation, Candidate Engagement, and Middle Office solutions. Over the past six years, we’ve grown from having a small group of customers on the Salesforce platform to becoming the #1 Salesforce ISV for recruitment, five times larger than our next nearest competitor on the AppExchange, supporting over 85,000 users globally every day. As a Summit Partner, the highest status available in the AppExchange program, we are fully committed to the Salesforce ecosystem. Textkernel has been mission-critical to our explosive growth on the Salesforce platform, helping our customers parse, source, and match the best candidates for roles they are trying to fill. The acquisition of Textkernel deepens our commitment to the Salesforce platform and accelerates our AI strategy.

Textkernel’s best-in-class parsing and matching technologies accelerate Bullhorn’s AI strategy for Salesforce customers

Sourcing AI has been a huge focus for Bullhorn. In today’s competitive landscape, finding suitable candidates, whether from within a recruitment agency database or externally, presents a significant challenge. Talent acquisition remains a top three priority in our annual GRID industry survey. Textkernel’s parsing technology is unparalleled, and its matching technology is used by many of the largest recruitment agencies in the world. The combination of Textkernel and Bullhorn will substantially help our Salesforce customers solve their talent-sourcing challenges.

Textkernel unlocks the next chapter of solutions we can offer Salesforce customers. By aligning our collective roadmaps and working closely with our customers, we are opening a new chapter of possibilities on the Salesforce platform for our customers. We are excited to have Textkernel join us on this journey and to welcome members of the Textkernel team into our Bullhorn family. Congratulations Gerard, Guus, and the Textkernel leadership team!

Forward together!

Jeff Neumann, SVP Product Marketing 

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Bullhorn acquires Textkernel to accelerate its AI strategy https://www.bullhorn.com/uk/blog/bullhorn-acquires-textkernel-to-accelerate-its-ai-strategy/ Tue, 18 Jun 2024 14:00:07 +0000 https://www.bullhorn.com/uk/?p=79649 Today, Bullhorn has acquired Textkernel, an industry leader in Sourcing AI solutions. Headquartered in Amsterdam, Textkernel powers over 2,000 customers globally, including eight of the top 10 recruitment agencies worldwide and Fortune 500 companies. A longtime, trusted partner to the staffing and recruitment industry, Textkernel and Bullhorn share a crucial strategic goal: empowering recruiters to digitally transform their business for the future and maximise the use of AI in the industry. This acquisition accelerates our AI strategy and furthers our mission of powering organisations to put the world to work.

Accelerating Bullhorn’s AI strategy with Textkernel’s industry-leading parsing and matching technologies

In today’s competitive landscape, organisations grapple with talent and job shortages and the pressing need to swiftly fill new positions with top-tier talent. Furthermore, as Art Papas shared in his keynote at Engage Boston 2024, customers need a S.E.A. (Specific, Enormous, Actionable) of data to realise the full potential of AI. This is where the addition of Textkernel plays a pivotal role in our strategy. Textkernel’s parsing technology is second to none and will be critical to our AI strategy. Their matching technology is used by some of the largest enterprises in the world, both inside recruitment and talent acquisition. Textkernel’s Labor Market Insights solution boosts agency business development and growth strategies, a critical lever in the current job short market. The combination of Textkernel and Bullhorn will substantially help organisations solve their talent-sourcing challenges and win new business. The acquisition of Textkernel significantly accelerates our AI strategy and unlocks the next chapter of solutions we can offer customers.  

Sourcing AI is a strategic focus for Bullhorn

The recruitment industry has grown to over $600 billion in revenue globally. With growth expected to pick up in 2024, this acquisition offers a significant step forward for us to harness AI’s full potential to benefit our customers and the industry. As we shared with customers in Vision for Innovation at Engage Boston 2024, Sourcing AI is a huge investment area for Bullhorn, and we are truly excited to embark on this journey with Textkernel. We congratulate CEO Gerard Mulder, COO Guus Meijer, and the entire leadership team at Textkernel and welcome the Textkernel team to the Bullhorn family. This acquisition is a significant step forward for us, and we are committed to maximising its potential to benefit our customers. As we set our sights on the future, I’m optimistic about the impactful solutions that will stem from merging our teams and our shared dedication to advancing AI in the talent-sourcing landscape.

 

Please stay tuned for an upcoming webinar where Gerard and I will share more insights about how our two companies are developing industry-leading Sourcing AI solutions.

And if you’d like to learn more about what this acquisition means for our customers on the Salesforce platform, take a look at this blog from Jeff Neumann, SVP Product Marketing at Bullhorn.

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3 ways to determine the ROI of recruitment software tools https://www.bullhorn.com/uk/blog/calculate-recruitment-software-roi/ Wed, 12 Jun 2024 08:00:07 +0000 https://www.bullhorn.com/uk/?p=62603

Every agency wants to be successful—and profitable—but success in recruitment can take many forms. You might save time in the sourcing process through email automation and chatbot integration, or you could increase job page traffic by upping your demand gen activity. Even Implementing new software or a new process that makes your recruiters happier and more productive can feel like a huge success as well.

Learn how to measure the ROI of recruitment software tools with our complete guide below and toolkit full of helpful resources.

The benefits of measuring ROI of recruitment software tools 

Measuring the ROI of recruitment software investments is essential to align business costs, enhance work efficiency, and refine strategic approaches. By analyzing the ROI of recruitment software, agencies can clearly demonstrate the tangible benefits these tools provide, including streamlined workflows, reduced time-to-hire, and improved candidate experiences. This detailed evaluation of costs — and benefits — allows for more informed decision-making, ensuring that every dollar spent aligns with the agency’s goals of driving efficiency and boosting business growth. Furthermore, understanding the ROI helps agencies identify areas for improvement and optimize their use of technology, ultimately refining their business strategies to stay competitive in the fast-paced staffing industry.

 

How much time do you save?

One of the most quantifiable and tangible ways to measure ROI with a marketplace partner is looking at the hours you’ll save. Traditionally, this means automating manual work so that your team can spend more time building relationships, prospecting clients, or making placements.

Before you demo with such a solution, perform some timed tests to determine how long it takes to perform functions that you could automate with a partner. This will allow you to come into a demo with an exact understanding of how much their solution will impact the specific workflow of your firm.

Of course, many other types of marketplace partners can help you save time, too. This might mean outsourcing a function like marketing or it could mean that you improve your ramp-up time during onboarding—the majority of recruitment professionals say it takes more than a month until a new hire is effective. Whatever your goal, take note of how much time you allocate currently, and how much time you can save. Use this data to calculate the ROI of the recruitment software tool based on time savings.

 

Does it improve your team’s product adoption?

Stepping up your team’s product adoption is one of the quickest ways to drive results. Solutions that elevate your team’s onboarding, training, and support will allow you to do more with what you have. Product adoption solutions help you get the most out of your recruitment software tools by keeping you fully trained on all their features and functionality.

How can you measure the effectiveness of product adoption? Consider combining employee surveys and core performance metrics. Employee surveys help you ensure that the onboarding experience is useful and intuitive and performance metrics help you determine the impact on your bottom line. Together you can use this information to calculate the ROI of the recruitment software tool. Some possible performance metrics to track:

  • Job coverage
  • Pipeline velocity
  • Redeployment rate
  • Fill rate

Does it increase team visibility into business performance?

Do you have insight into the metrics mentioned in the last section? Data is one of the most important assets you have as a recruitment business. Many partners allow you to capture, analyse, and visualise that data to help you better understand your business and how your teams are performing. We surveyed recruitment professionals to find out their most valuable performance metrics. Here are two of the top picks.

 

Fill Rate

57 per cent of recruitment pros rank fill rate as a top metric. It’s hard to argue with the pros on this one—fill rate is essential for understanding your company’s efficiency. A low fill rate (job orders filled/job orders received) is a warning sign and an invitation to dig deeper into your metrics.

Is there one weak link in your pipeline? Are your submittals not resulting in hires? Do you have trouble finding candidates for a position? Is your team shorthanded? Answering these questions could help you discover a solution to your fill rate woes.

 

Submittal-to-hire

The submittal-to-hire ratio combines elements of both quantity and quality, so it’s particularly useful as a tool to explore your productivity. If your agency has a high ratio, more qualification may be needed prior to client submittal. A low ratio? That’s not necessarily a bad thing, but it may point to a weak pipeline.

The sweet spot appears to be submitting three to four candidates for every hire made. Forty per cent fall into that bucket, compared to 24 per cent who submit four to five candidates and the highly-effective firms (14 per cent) who only submit one to two candidates per hire.

Do you have insight into these metrics? Visibility into these metrics—and many more—allow you to make smart decisions about your business. Visibility is also about more than analytics. Having proper integration with your solutions and your ATS is crucial to understanding the performance of your business.

Ultimately, the ROI that a marketplace partner’s recruitment software tool provides you will depend heavily on the unique circumstances of your business. If you have a strong understanding of your business now, you’ll be well-positioned to make the right decision for your firm.


To see how you can measure ROI with Bullhorn Marketplace partners, visit the Marketplace Partner Toolkit.

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It’s time for small recruitment agencies to embrace automation https://www.bullhorn.com/uk/blog/its-time-for-small-recruitment-agencies-to-embrace-automation/ Tue, 11 Jun 2024 08:00:40 +0000 https://www.bullhorn.com/uk/?p=79640 From pre-screening to onboarding to placement, automation can help transform every stage of the recruitment lifecycle. In a recent survey of recruitment agencies, agencies that saw an increase in revenue in 2023 are 32% more likely to have automated candidate screening.

In order to compete with larger rivals, small recruitment agencies must embrace automation in order to streamline candidate sourcing, cultivate enduring relationships with both talent and clients, and stand out from the competition.

The benefits of automation

By automating mundane tasks in the hiring process, recruiters save precious time to better focus on the human-centric aspects of recruitment. With recruiters under pressure to deliver quick results, automation can unlock greater efficiencies and pave the way for recruiters to excel in their roles, ensuring a seamless experience for candidates and delivering high-quality results for clients.

What are the key processes that typically need automating, and which ones can make the greatest difference for small recruitment agencies?

Candidate communication

The capability to sift through and match CVs quickly and schedule interviews lifts the administrative burden on recruitment teams. Setting auto reminders when candidates have interviews and scheduling follow-up phone calls with clients means that recruiters can keep on top of every important detail and the status of every candidate application. They can then relay any feedback received to candidates quickly to keep everything moving seamlessly so that applicants don’t drop out of the process.  

Additionally, communicating with candidates who have not made it through the selection process is also important, given that they may be a fit for future roles. Candidate relationship management for all candidates—not just the ones who get placed—is absolutely critical, as your company’s brand reputation is on the line. Keeping those candidates informed at all stages and sending them new potential job alerts will create an excellent impression. In today’s ultra-competitive hiring landscape, no stone can remain unturned in the name of quality. 

Where many recruiters fall short is a lack of communication. In some cases, there simply isn’t an opportunity for candidates, which leads to them inadvertently being “ghosted” – they apply for a job and don’t hear back presumably, because they can’t be placed. Automation can be used to ensure that this doesn’t happen and, if handled with due care and sensitivity, can ensure that even candidates who haven’t been placed can leave the process feeling valued thanks to a positive experience.   

Efficiency and productivity gains

As part of the screening process, and as a means of better helping recruiters to qualify and identify the right candidates for their roles, video interviewing can be a game-changer. A simple link with some questions can be sent to a candidate to complete in their own time, from anywhere in the world. This technology can really help to provide a more complete picture of the individual and their interpersonal skills. Perhaps more importantly, it reduces the time constraints that recruiters can face when trying to schedule video calls with candidates, which will often fall outside of traditional working hours. 

Using recruitment software to automate job postings also enables recruiters to quickly distribute and integrate their roles across global job boards, social media, and search engines. The software can ‘multi-post’ jobs to these different outlets, saving recruiters time with individual uploads. With this approach, recruiters can also track and measure performance, enabling them to not only rank candidates but also see which channel is performing best. This, in turn, provides critical insights to help with budget spend and where to allocate money for optimal returns. 

When choosing the right recruitment technology, small recruitment agencies must do their homework to find the right, affordable solution for their needs and budgets. This could mean automating one or two key parts of the recruitment process to begin with. Once you can prove a return on investment, more budget can be directed into other areas of the business. 

Time savings

Automation has multiple benefits for smaller recruitment agencies, but the greatest is the time-saving potential. One hour saved a day adds up to more than 250 hours each year or around a month’s work for each recruiter.

In the vast majority of cases, the outlay on tech automation will pay for itself in the long run. Ultimately, if small recruitment agencies don’t take the plunge and automate processes, they will lose out when it comes to connecting with top talent and partnering with key clients. 


Ready to boost productivity, improve data health, and enhance communication? Learn more about Bullhorn Automation.

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Clear the path to success: clean your recruitment CRM within 30 days https://www.bullhorn.com/uk/blog/clear-the-path-to-success-clean-your-recruitment-crm-within-30-days/ Tue, 07 May 2024 10:28:01 +0000 https://www.bullhorn.com/uk/?p=79483 Written by Holly Langley, Founder and Optimser, RE:STACK.

In staffing and recruitment, your CRM is crucial for managing candidate and client interactions. However, outdated data can lead to inefficiencies and delays. A messy CRM makes tracking vacancies difficult, finding top talent challenging, and increases sorting time and back-office errors.

A well-maintained CRM ensures smooth recruitment and improved business development. Top-performing agencies digitise their data, as highlighted in the 2024 Bullhorn GRID report.
Check out the data hygiene guide
To achieve your goals and set your consultants up for success, it’s essential to clean your CRM. While it may seem daunting, I’ve broken down the process step by step for you so you can have a clean database in just 4 weeks:

Week 1: assessment and planning

Audit Current CRM Data: Commence by rigorously evaluating your current CRM setup. Sift through the existing database to pinpoint duplicate entries, outdated contacts who have left company records partial information and candidates who haven’t had a note in over 3 years.

*Holly’s Top Tip* Run each search and save the criteria as a favourite search. Any records that also fit this criteria will join the list, and you can refer back to this search at any point. When it’s time to clean the data, you will know where to begin!

5 searches you should run are:

  1. Vacancies open longer than 90 days
  2. Leads open longer than 30 days
  3. Candidates with no note added in the past 3 years
  4. Candidate with no email address and no phone number
  5. Contact has no email address and no phone number


Define Data Standards and Protocols:
Establish best practices for data entry, ensuring consistency and reliability across all records. Check your field mappings to see if any fields need to be made mandatory to ensure the correct data is added to the system; this really helps drive a data-first approach. You should also already have a data retention policy to govern the lifecycle of information within your CRM. Double-check that this is still up to date with legislation and relevant to your workflows.

Set a goal: Set clear, actionable objectives for the clean-up effort, considering the size and complexity of your database. If you are using automation, the time taken for the clean-up should be significantly reduced as the system can do large amounts of it for you. Allocate time to involve your team to help them understand why you are carrying out this process and how this will improve their experience using the CRM when doing business development and finding top talent. Most importantly, you need to define what will happen to each record that needs cleaning.

 

*Holly’s Top Tip* Make a list of the different records that need cleaning, e.g., Open leads older than 2 years, and then detail the recommended action, e.g., closing the lead. When you speak to other team members about what you will be doing and why, you will already be two steps ahead of how this process will work.

 

Approval process: I often encounter people who are scared to archive large amounts of data from the system. My advice is to help them understand that your business will have better results once the out-of-date records have been removed. You can always add a temporary status, e.g., ‘to be removed’, which may bridge the gap while you confirm system archiving from those not 100% sure.

Week 2: data cleansing and de-duplication

Remove Duplicate Records: Bullhorn Automation automatically provides you with an exportable of your duplicate records. If you don’t have access to Bullhorn Automation make sure your team are trained on how to report a duplicate record so it can be merged accordingly.

Remove outdated information: engage with candidates to refresh their profiles, ensuring all records reflect their current details. Archive data outside its retention period or remove it if it lacks relevance to present and future recruitment activities.

Action those saved lists: Now it’s time to start cleaning up those favourite searches.

Depending on the record type will determine what action you need to take, you may need to close old jobs, approve current placements or archive out-of-date clients and candidates.

*Holly’s Top Tip* If you have a large number of lists to clean, do them gradually so it isn’t too overwhelming!

 

Week 3: Process Optimisation and Automation

Review and optimise workflows: Analyse and refine your current recruitment workflows and get feedback from the sales team on how the system is delivering for them. Redefine these workflows emphasising speed and simplicity to further capitalise on getting results from your CRM and supporting your recruitment consultants.

Implement automation: Identify routine tasks that can be automated, such as sending pre-screen forms to collect information, adding relevant skills based on job title and automatically closing jobs or leads after certain time periods. Not forgetting, you can also create automated notifications and tasks to keep track of important dates, ensuring your recruitment process and compliance stay on course.

Test and refine new processes: after implementation of any new process or automation, methodically test the new automation and workflow improvements. Request feedback from your team and tweak the CRM or process where necessary to get the desired results.

 

Week 4: maintenance and future-proofing

Develop a continuous data maintenance plan: Establish a regular cycle for data quality audits so that CRM maintenance becomes an ingrained, ongoing practice rather than an annual chore.

Train the team on best practices: Ensure your team is well-versed in the new standards and processes. Encourage an environment where data quality is everyone’s responsibility, fostering a shared commitment to maintaining a pristine CRM.

Evaluate the cleanup and plan ahead: Review the progress made against your initial goals and address any outstanding concerns. Discuss strategies to keep your CRM at the core of recruitment technology and processes.

By following these steps, you will not only clean your CRM but also pave the way for a more streamlined and profitable recruitment process. But remember, the journey doesn’t end here, continue to foster the culture of proactive CRM maintenance so your team can see ongoing benefits.

Want to learn more about making the most of recruitment technology? Connect with Holly here.

 

Check out the data hygiene guide

 

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You still have time to spring clean your Bullhorn database in 2024 https://www.bullhorn.com/uk/blog/you-still-have-time-to-spring-clean-your-bullhorn-database-in-2024/ Fri, 03 May 2024 07:30:49 +0000 https://www.bullhorn.com/uk/?p=79411 Written by our partners: Kyloe Partners

Spring is here again, and it’s time for that annual tradition: spring cleaning. While you’re tackling your home, why not extend the same care to your Bullhorn database? Just like that overstuffed drawer or cluttered cupboard, your CRM can accumulate a lot of mess over time.

Here’s how you can effortlessly tidy up your Bullhorn data in 2024!
 

Check out the data hygiene guide
 

Why is cleaning my Bullhorn database important in 2024?

Understanding the importance of cleaning your Bullhorn CRM is crucial before diving in. Here are some reasons why it matters:

1. Tap into revenue opportunities

Inaccurate data leads to wasted time and missed revenue opportunities. When your data is clean and reliable, your team can work more efficiently when searching for suitable candidates. Your clients and candidates will enjoy a better experience and you’ll see improved redeployment and utilisation rates, and increased revenue.

2. Enable informed decision-making

Accurate reporting relies on trustworthy data. Cleaning up your database ensures that the insights you get from your reports are based on solid foundations, enabling better decision-making for your company.

3. Maximise the value of your Bullhorn and optimise your integrations:

The effectiveness of your Bullhorn integrations (for example, AI, VMS, or Bullhorn Automation) hinges on the quality of the underlying data. By cleaning up your database, you set the stage for successful integrations that actually boost your ROI.

What data should I clean up?

The specific data cleanup needs will vary for each company. However, here are some common areas you can focus on regardless of your size, industry or market:

1. Duplicate records

Duplicate records clutter your database and lead to inefficiencies. Identifying and merging duplicates streamlines your operations, improves reporting accuracy, and enhances automation outcomes.

2. Incomplete candidate records

Ensure that your candidate records contain essential contact information and CVs/resumes. Identifying records with missing data or outdated information improves the quality of your searches and enhances candidate engagement efforts.

3. Standardisation of data

Consistent data formatting is essential: standardize data fields that are used for things like reporting, generative AI, emailing or Bullhorn Automation.

How can I clean up Bullhorn?

You have several options for cleaning up your Bullhorn database:

1. Manual updates

Time-consuming, manual updates can be effective if you have the resources available. But this is a really expensive way of doing it! Assigning consultants to clean up the database can also put you at risk of manual error and takes time and effort away from engaging with clients and candidates.

2. Custom projects

Consider outsourcing a custom data cleanup project to a third party. While this option may involve a higher cost, it can offer quicker results, particularly for one-time cleanup tasks or complex data issues.

3. Data management tools

The ultimate solution: invest in a data management tool that integrates seamlessly with Bullhorn. Products like Kyloe DataTools provide cost-effective solutions for ongoing data maintenance, including deduplication, gap identification, and mass data updates to 25+ Bullhorn entities.

The importance of a strong data foundation

A strong data foundation is paramount for success: from streamlining workflows, and maximising candidate redeployment and utilisation rates, to improving decision-making; clean and reliable data forms the backbone of any effective recruitment strategy. Don’t overlook the importance of it when it comes to getting the most out of your Bullhorn investment.

Don’t neglect your Bullhorn database anymore. By understanding the importance of data cleanliness, identifying areas for improvement, and leveraging the right tools and strategies, you can ensure that your CRM is a valuable asset for your recruitment and staffing efforts in 2024 and beyond.

Remember, the worst thing you can do is nothing—so take action today to unlock the full potential of your Bullhorn database!

The best way to get started is to understand the current state of your database. Get a free deep dive into the quality of your Bullhorn data with Kyloe DataTools Lite and learn if your data is helping or holding you back.

 

Check out the data hygiene guide
 

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Recruitment marketing strategies for 2024: What’s next? https://www.bullhorn.com/uk/blog/recruitment-marketing-strategies-for-2024-whats-next/ Thu, 25 Apr 2024 08:00:21 +0000 https://www.bullhorn.com/uk/?p=79377 As we continue through 2024, recruitment professionals face a landscape that is quite different than it was a decade ago:

  • The advent of artificial intelligence (AI), machine learning algorithms, and advanced analytics has revolutionised the way recruiters source, engage, and hire talent. 
  • The emergence of Gen Z as a significant portion of the workforce brings new expectations and preferences to the forefront, with a focus on purpose-driven work, ethical business practices, and opportunities for professional growth and development. 
  • And we can’t forget the COVID-19 pandemic, which accelerated the adoption of remote work practices, led to a decentralised workforce, and changed candidate expectations regarding workplace flexibility and remote job opportunities.

Navigating these shifts effectively means embracing innovative recruitment marketing strategies that align with current trends and future projections. Get it right, and your agency is poised to seize new opportunities and attract top-tier talent in an increasingly competitive market.

Here are the top strategies to use in 2024 to be successful in today’s uncertain and always-changing candidate market:

Embrace programmatic job advertising

Programmatic job advertising has transformed how recruiters reach potential candidates. By harnessing data and algorithms, recruiters can precisely target job ads, ensuring they reach the right audience at the right time. 

In 2024, we anticipate continued adoption of programmatic advertising, driven by its effectiveness in maximising ROI and streamlining the recruitment process. There’s no way around it: to stay competitive, recruitment professionals must integrate this technology into their recruitment marketing strategies to find the right candidates. 

Harness the power of social recruiting

Social media has become an indispensable tool for recruitment marketing, enabling recruiters to engage with candidates on a personal level and showcase their employer brand. In 2024, social recruiting will continue to gain prominence, with platforms like LinkedIn, Facebook, and Instagram serving as key talent acquisition battlegrounds. 

By leveraging social media channels strategically, recruiting professionals can amplify their employer brand, connect with passive candidates, and build a talent pipeline for the future.

Elevate employment branding and reputation management

A strong employer brand is essential for attracting top talent in a tough talent market. In 2024, we’ll see a renewed focus on employment branding and reputation management as organisations strive to differentiate themselves and stand out as employers of choice. 

By articulating your unique value proposition and showcasing your company culture, your recruitment agency can attract A-level talent and create a compelling candidate experience from the first touchpoint all the way through to the final hire.

Utilise automation for enhanced recruitment efforts

Automation technologies, like Bullhorn Automation, are revolutionising the recruitment process. They enable recruiters to automate repetitive tasks, streamline workflows, and focus on high-value activities. These tools aren’t about replacing recruiters; they’re about enhancing their capabilities. 

In 2024, widespread adoption of automation tools is expected to continue as recruitment professionals seek to improve efficiency, reduce time-to-fill, and deliver a seamless candidate experience. By embracing automation, recruiters can stay agile in a rapidly changing environment and remain competitive in the talent market.

Invest in personalised candidate experiences and DEI

Recruitment strategies in 2024 must prioritise personalised candidate experiences alongside robust diversity and inclusion initiatives. This combined approach acknowledges the individuality of each candidate while fostering a workplace culture that embraces and celebrates differences.

Personalised candidate experiences entail tailoring recruitment processes to meet the unique preferences and expectations of each individual. This involves leveraging data analytics and automation tools to gain insights into candidate behaviors, allowing recruiters to deliver tailored experiences that resonate on a personal level. By understanding candidates’ backgrounds, interests, and career aspirations, recruiters can cultivate meaningful connections, enhance candidate satisfaction, and strengthen employer branding.

Simultaneously, diversity and inclusion initiatives are integral to building a workforce that is inclusive and welcoming to everyone. Organisations are recognising the value of diverse talent in driving innovation, creativity, and business success. In 2024, recruitment professionals need to prioritise diversity in their recruitment efforts, actively seeking out candidates from underrepresented backgrounds and fostering inclusive workplace cultures where all individuals feel valued and respected.

Want better candidates? Faster fills? Lower recruiting costs? As the recruitment landscape continues to evolve, Haley Marketing and Bullhorn can help you move forward confidently: delivering smart solutions to maximise ROI on your recruiting spend. Contact Haley Marketing’s recruitment marketing team today.

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Mastering a data-driven recruitment strategy https://www.bullhorn.com/uk/blog/mastering-a-data-driven-recruitment-strategy/ Thu, 18 Apr 2024 08:00:00 +0000 https://www.bullhorn.com/uk/?p=79335 In today’s fast-paced recruitment industry, making the wrong hire can cost companies as much as $17,000, according to CareerBuilder. As a forward-thinking professional, relying on intuition alone can be risky. That’s why data-driven decision-making is the only way to move forward.

By using data to support your actions, you’ll become more than just a recruiter — you’ll become a strategic partner invested in your client’s growth. Plus, you are twice as likely to improve your recruiting process and three times more likely to reduce costs. 

Let’s explore how you can implement an effective data-driven strategy in your recruitment agency.

1. Build an integrated tech stack

Today, over 75% of recruiters use recruiting software and applicant tracking systems to improve their hiring processes. Yet 40% of recruiters say they don’t have enough data or lack the time to turn data into actionable insights. That’s because their data is often siloed across different recruitment solutions and lacks proper recruitment analytics tools, making data inaccessible.

With Bullhorn, recruiters can leverage a complete recruitment platform with an ATS, CRM, and recruitment analytics tools. Bullhorn Analytics not only streamlines data collection from various sources but also makes data accessible by automatically capturing and processing data in real time and presenting insights through dashboards and interactive reports for easy access.

2. Leverage a digital adoption platform

Even after implementing new tools, it’s not unusual for employees to be reluctant to switch to new solutions. One third of employees spend only an hour or less training – and there’s no guarantee they’ll retain all the information from these sessions.

That’s where digital adoption platforms (DAPs) come in. 

DAPs like Whatfix add an experience layer on top of Bullhorn and similar recruitment platforms, providing self-help support to accelerate adoption. These are no-code tools, so even non-tech users can use them to create in-app guides and nudges tailored to accomplish business goals. Moreover, the introduction of templates and accelerators within these solutions also helps to speed up implementation. Whatfix has its own set of such accelerators called ‘Smart Solutions, ’ which enables seamless onboarding, reducing training time and enhancing user proficiency.

3. Leverage analytics tools

Despite investing in training programs, workshops, and enablement content to prepare for new recruitment solutions, only one in four employees is confident in their data skills. That’s why it’s crucial to place special emphasis on improving data literacy among the workforce. They need to be proficient in handling recruiting data and analysing it to make informed decisions. Analytics tools can help by providing powerful, easy-to-understand, real-time reporting and actionable insights accessible to users at every level in your recruitment agency.

4. Focus on data quality

Bad data equals bad decisions, which can lead to financial losses. A Gartner survey found that businesses lose almost $13 million annually due to poor data quality, making the quality of recruitment data paramount. Ensure data collected from various databases is accurate and up-to-date, and conduct regular audits to maintain data integrity.

5. Track the right metrics

After you’ve implemented a data-driven strategy, ensure that you proactively measure its performance by tracking metrics for both individual and organisational levels. For example, you can measure metrics like time-to-fill and cost-per-hire to assess the effectiveness of your recruiting strategy. Similarly, you can track engagement and retention metrics for candidates. Through this, you can perform a comparative analysis, benchmark your progress, and find room for improvement.

To succeed in today’s data-driven recruitment environment, investing in employees’ proficiency and their DAP workflow integration is crucial. Whatfix, a data-driven DAP, can help recruitment teams supercharge their digital adoption, and Bullhorn’s partnership with Whatfix can empower recruiters to eliminate technology complexities for their users while maximising business outcomes and software ROI. 

Visit Whatfix’s profile on the Bullhorn Marketplace for more information.

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Elevating recruitment practices: The need for a single source of truth https://www.bullhorn.com/uk/blog/elevating-recruitment-practices-the-need-for-a-single-source-of-truth/ Tue, 02 Apr 2024 08:00:36 +0000 https://www.bullhorn.com/uk/?p=79269 In recruitment, your CRM should be your single source of truth. That means it’s the central source of information that your team uses consistently throughout the recruitment process: no more out-of-date spreadsheets and no mass amounts of data exported into an external email marking system. A single source of truth ensures data accuracy, consistency, and reliability, which are essential for making informed data-led decisions for your business.

Challenges arise when there is no centralised source of truth in recruitment, leading to disparate data sources, inconsistencies, and potential errors. This disorganisation can result in miscommunication, missed opportunities, and a headache for everyone involved. I recently worked with a client who placed contract carers into nursing homes. Their CRM said they had 187 currently on assignment, but their spreadsheet said there were only 123. How can reliable decisions be made with inaccurate data? 

Recruitment businesses need one reliable source of information to make decisions, communicate effectively with candidates and clients, and maintain a high level of professionalism and trust throughout the recruitment process. Here’s how to pick the right CRM and establish a single source of truth for your recruitment agency.

Start by mapping out your systems

Creating and maintaining a single source of truth in recruitment requires practical steps and a focus on technology. CRM systems and other recruitment technologies should centralise and organise data, provide secure access, and enable seamless integration with other tools and systems used in the recruitment process. The best place to start is by looking at what tools your CRM can offer that fully integrate within the platform.

To determine what you need, create a simple diagram of all your current technologies to understand what areas you might need to consider integrating with your CRM so your team doesn’t need to manually sync data. For example, linking your CRM and your timesheet systems removes the need for your admin team to pass large amounts of data back and forth. 

Additionally, recruiters usually hold large amounts of personal data on candidates. Having a single source of truth eliminates concerns about sharing personal data with third parties.

Elevate your processes with reliable data

Once you have a single source of truth, you can elevate your processes with automation and AI. With a centralised source of truth, automation tools can seamlessly integrate with the recruitment process, pulling and pushing data as needed without encountering discrepancies or errors that can arise from using multiple sources of information. For example, an automated CRM can use up-to-date data to screen CVs, schedule interviews, send automated emails to candidates, leads, and contacts, and track applicants’ progress through the hiring pipeline. Automation with your CRM is the best way to make your business more accurate, consistent, and reliable. 

Establishing a single source of truth within your recruitment business will improve candidate and client relationships, help you make data-led decisions, and achieve better outcomes. To achieve the results you need for long-term business success, take the right steps to create a single source of truth. 


Want to learn more about making the most of recruitment technology? Connect with Holly here.

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The ultimate guide to AI copilot tools https://www.bullhorn.com/uk/blog/the-ultimate-guide-to-ai-copilot-tools/ Thu, 28 Mar 2024 09:00:26 +0000 https://www.bullhorn.com/uk/?p=79248 AI is here, and it’s changing the game. Most people have already experimented with generative AI and are familiar with ChatGPT or Gemini, but the capabilities of AI extend far beyond these tools. AI can integrate into workflows and assist in rote tasks, unlocking new levels of productivity and creativity in the form of an AI copilot.

Though Copilot is the name of Bullhorn’s set of AI capabilities, it’s also a term picking up use across industries. Let’s dive into the capabilities of AI copilots and how they can help unlock new efficiencies for your recruitment agency.

What is an AI copilot?

An AI copilot is a cutting-edge virtual assistant tailored for the recruitment industry, leveraging advanced large language models (LLMs) to revolutionise how we work. Sitting alongside existing recruitment workflows, it acts as a real-time guide, unlocking new levels of quality and productivity. Its capabilities range from analysing datasets to generating tailored content in order to help streamline communication. For recruiters, this can look like writing job descriptions, summarising candidate profiles, pitching candidates and clients, and much more.

How an AI copilot works

At the heart of an AI copilot tool lies a blend of artificial intelligence (AI), natural language processing (NLP), and machine learning (ML) technologies. Through AI, a copilot harnesses the power of computational systems to understand and respond to user queries and commands. This AI-driven approach forms the foundation upon which a copilot operates, providing users with a seamless and intuitive experience as they interact with the tool.

Overview of the underlying technology

An AI copilot is built upon a framework of cutting-edge technologies, with artificial intelligence (AI) at its core. Leveraging the power of natural language processing (NLP), it can comprehend and interpret human language with remarkable accuracy, enabling seamless communication between users and the system. Machine learning (ML) techniques form another essential component, allowing AI copilots to continuously improve and adapt its responses based on user interactions and feedback. Through advanced algorithms, it can analyse vast amounts of data to identify patterns, trends, and insights, aiding recruiters in making informed decisions and generating content.

Benefits of using an AI copilot for recruiting

By harnessing advanced strategies and tools, AI copilots empower recruiters to maximise their time and resources, focusing on high-value tasks while automating routine activities. Let’s dive into how AI copilots revolutionise recruitment processes, driving increased productivity, streamlined operations, and ultimately, more efficient recruiting.

Increased productivity

An AI copilot can help boost individual recruiter productivity by implementing advanced strategies, tools, and techniques that streamline the recruitment process. For example, a copilot can speed up the time it takes to write candidate (or client) communications by leveraging information already present in the system, eliminating the need for recruiters to draft messages from scratch. A copilot can also quickly summarise large amounts of data, like candidate resumes, saving recruiters time that would otherwise be spent poring through documents. By harnessing the power of artificial intelligence, an AI copilot can empower recruiters to make the most of their time and resources, allowing them to focus on high-value processes while automating rote tasks.

Streamlined operations

An AI copilot serves as a powerful tool to streamline operations, driving efficiency and productivity through automation and process optimisation. It can automatically identify recommendations for candidates already in your database, ranked based on data found in their resume and candidate profile. Plus, instead of creating prompts on your own, an AI copilot can create more specific prompts to help you get the results you want. With these optimisations in place, agencies can place candidates more quickly and pitch clients more often. These streamlined operations not only save time and resources but also lead to increased candidate satisfaction by providing a smoother and more personalised recruitment experience.

Efficient recruiting

An AI copilot is the key to more efficient recruiting; they harness advanced technology across various recruitment channels to conduct comprehensive candidate assessments. By automating tasks like candidate sourcing, screening, and engagement, AI copilots streamline the recruitment process while ensuring a consistent employer brand. Because AI copilots are capable of analyzing vast amounts of candidate data, they can also provide recruiters with actionable insights into candidate performance and suitability for roles. This data-driven approach not only enhances efficiency but also improves the quality of hires. By leveraging AI copilots, recruiters can optimise their recruitment strategies, reduce time-to-hire, and make more informed decisions, ultimately driving better outcomes for their organisations.

AI copilot use cases

An AI copilot built directly into your recruitment workflow can help with any number of day-to-day tasks, like:

  • Quickly summarising profiles
  • Generating email and SMS messages
  • Pitching candidates for a job
  • Analysing if a candidate is good fit for a job
  • Creating screening questions
  • Adjusting and improving messages
  • Automatically finding the best candidates
  • Automatically building a search for a new job
  • Notifying at-risk alerts and opportunities

AI copilots are changing the game for industries everywhere, and recruitment is no exception. With an AI copilot working alongside your team, you’ll unlock new levels of productivity and efficiency, driving your recruitment agency to new heights.

 

Bullhorn’s AI solution, Copilot, is now available ]]>